LOS ANGELES — "The Avengers" continues to muscle out everything else Hollywood throws at it, easily sinking naval rival "Battleship" and other new releases. With $55.1 million domestically, Disney's superhero sensation remained No. 1 for a third-straight weekend and took in more than the three big newcomers combined. "The Avengers" is approaching the $1.2 billion mark worldwide.

"Battleship," opening in theaters this weekend, tells the story of a brash young Navy officer who is swept up into a ... blah blah blah. Really, the only thing that matters here is that, after throwing down money for a ticket, you can go out and get that genuine "Battleship" experience once again by buying the board game, the electronic game, the video game and the LEGO knockoff KRE-Os. In the end, a film from Hasbro, the company that brought you 'Tranformers," is really just an elaborately disguised plot to sell toys. (Yes, director Peter Berg claims that "Battleship" is an "art house movie." The only problem is he said that during the middle of a toy fair.) Yet, as shameless as the whole "Battleship" endeavor may appear, it's not the worst toy commercial disguised as a movie. While Hollywood inches ever closer to resembling "The Mattel and Mars Bar Quick-Energy Choc-O-Bot Hour" from "The Simpsons" ("Major Nougat! Gooey! Cocoa! Put down those entertaining Mattel products! Colonel Kataffy is up to his old tricks!"), audiences have to prepare for more board games, video games, comic books and candy wrappers that use cinema to hawk their wears. To brace for this inevitable future of film, lets take a look at the most blatant toy commercials disguised as movies. PHOTOS:

Is an Oscar in the cards for Bill Murray? The first trailer for the movie "Hyde Park on Hudson," which stars Murray as President Franklin Delano Roosevelt, has just debuted over on Yahoo. The story follows FDR in the summer of 1939, as he and his wife Eleanor (Olivia Williams) host the King and Queen of England at their upstate New York home (a.k.a. Hyde Park on Hudson). It was the first time a reigning English monarch came to America. (The occasion was the Royals looking for FDR's support in the war with Germany.) The story appears to be told through the eyes of Roosevelt's distant cousin, Margaret Suckley (Laura Linney), whom FDR was rumored to have an affair with. The role is a far cry from the character Murray plays in his next film, "Moonrise Kingdom." You can watch the first clip above. "Hyde Park on Hudson" hits theaters on December 7. No word yet whether Murray dons a plaid jacket or spacesuit in the film. [via Yahoo! Movies]

If your Friday is lacking in the scantily-clad hunk department, don't worry: Channing Tatum's got you covered. The second trailer for "Magic Mike" has just arrived, and features many of the same elements fans have already seen: Namely, Tatum, Alex Pettyfer, Matthew McConaughey and Joe Manganiello stripping to the mood-elevating sounds of Rihanna's "We Found Love." (Hey, you can never have too much of a good thing, amirite?) However, there's plenty of new footage to go around. Here, the Tatum-Pettyfer bromance takes center stage, as Mike (Tatum) helps hone The Kid's (Pettyfer) "entrepreneurial" skills. They even become best friends! As a refresher, director Steven Soderbergh based the story off Tatum's real-life story, working as a stripper before breaking into the acting world. (It's all very meta.) Take a look at the peck-filled trailer above. "Magic Mike" hits theaters on June 29.